01 / What We Do

Growth system problems require surgical diagnosis.

Most revenue ceilings are not caused by weak marketing. They are caused by broken commercial architecture: wrong positioning, unclear packaging, misaligned pricing, or a sales process that does not match how buyers actually buy.

Hyalith diagnoses the root problem, architects the fix, and brings in vetted specialist partners to execute. Strategy and execution are never separated. The work is accountable commercial leadership, not advisory theatre.

What we are not
A marketing agency
A fractional CMO
Advising from the sidelines
02 / Who We Work With

Three situations. One common problem.

The ideal client has a strong product or service and a commercial engine that is not converting that strength into revenue growth.

01

Agencies and Consultancies

10 to 50 people. Good at delivery, struggling to win bigger clients or escape price competition. Needs someone who has sat on the brand side and knows how procurement decisions actually get made.

02

Series A/B Companies

Product-market fit confirmed. Board wants a scalable go-to-market engine. Budget does not support a full-time CMO. Needs an operator who speaks unit economics, not impressions.

03

Enterprise Brands

Governance, compliance frameworks, or growth strategy validation delivered through an institutional advisory partner. Not a freelancer.

03 / How We Engage

Three service lines. Depending on where you are.

Diagnostic Growth Sprint 2 to 4 weeks
Forensic review of positioning, revenue model, sales process, and channel performance. The entry point for every new relationship.
Prioritised action roadmap ranked by revenue impact.
Positioning and Packaging Architecture 4 to 8 weeks
Redesign of how the client presents, prices, and packages services for premium buyers. Built for services firms that need to move upmarket.
Service architecture and pricing strategy built to close.
Embedded Execution Partnership Quarterly retainer
Ongoing strategic leadership: client meetings, commercial strategy, agency oversight, board-level reporting. The closest thing to a full-time CXO without the full-time cost.
Growth leadership at a fraction of CXO cost.

Every engagement is led personally by the founder. Strategy, client sessions, and commercial architecture are never delegated. When an engagement requires technical execution, Hyalith brings in specialist partners under its direct oversight.

04 / Results

What happened when a creator agency stopped selling the wrong thing.

A 15-person Indian marketing agency was winning domestic clients but could not break into international brands. Average deal size was flat. The team was good at delivery but struggled to articulate why an international buyer should pay a premium for Indian creator distribution.

3.2x Average deal size increase after repositioning
60 days Time to first international client post-engagement
2.8x Qualified pipeline growth within one quarter
41% Gross margin improvement from pricing restructure
What changed Repositioned the agency from domestic creator management to international brand distribution partner. Rebuilt the service architecture and pricing model from scratch. Replaced hourly billing with value-based packaging. Designed the outbound GTM engine targeting US, UK, and Middle Eastern brands entering India through Indian creator networks.
05 / What Clients Say

From the people in the room.

The sharpest commercial problem-solver I have worked with in fifteen years. He sees business architecture the way engineers see systems.

Practice Director, Big 4 Consulting Firm

We brought Neel in to fix our go-to-market. He told us our go-to-market was fine and our packaging was the problem. He was right. Average deal size increased within the first quarter.

CEO, Series B SaaS Company

Neel does not tell you what you want to hear. He tells you what the data says and what needs to change. That is rare and valuable when you are spending board-level money.

VP Marketing, Consumer Brand

I have worked with consultants who deliver decks. Neel delivers outcomes. He stayed in the room until the numbers moved, then handed us a system that works without him.

COO, Healthcare Company
06 / The Founder

Neel Jadhav

Founder, Hyalith

  • Godrej — Operating role, FMCG
  • Jet Airways — Operating role, Aviation
  • Akasa Air — Built brand from a blank page
  • Katonic AI — Zero to seven-figure ARR
14 Years operating
100K+ LinkedIn audience

Hyalith exists because the same pattern kept repeating: strong products with weak commercial architecture. Agencies that could not articulate their own value. Founders who confused performance marketing with a growth strategy.

Neel Jadhav has spent 14 years in operating roles across some of India's most recognisable brands and growth-stage companies. He built the brand that launched Akasa Air from a blank page and scaled an enterprise AI commercial pipeline from zero to seven-figure ARR at Katonic AI.

The fix requires someone who has operated inside the problem. On the brand side, inside procurement, inside the boardroom. Not someone who has studied it from outside.

07 / Active Engagements

Current work.

Active Creator Agency GTM Repositioning

Advisory partner to an Indian marketing agency. Repositioned their go-to-market for international brands entering India through Indian creator distribution. Rebuilt service architecture, pricing model, and outbound GTM engine.

Active Big 4 Consulting Practice Advisory

Domain advisory partner to a Big 4 consulting practice. Supporting client-facing engagements in influencer governance, enterprise growth strategy, and compliance frameworks for large-cap Indian brands.

08 / Get in Touch

If you recognise the problem, let us talk.

Hyalith · SNK Marketing LLP

Mumbai, India

Hyalith operates at capacity. Engagements are selective. If you are in one of the three situations above, reach out directly.

Write to Neel